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Matt Yanko
 

Senior UX Researcher 

Human Factors Consultant

"Research is what I'm doing when I don't know what I'm doing."

- Wernher von Braun

Location
Langley, BC
Current Role
Sr. UX Researcher
Twitch
  • LinkedIn

About Me

I am currently a Senior UX researcher at Twitch working with the best research team you can ask for! In my current role, I am helping shape new experiences for viewers and helping them connect to the creators they will love.

 

Previously, I was a Lead Research Strategist at Electronic Arts. In that role, most of my research focused on wide-reaching, high-impact formative and foundational research questions that spanned all EA Sport franchises. I worked on multiple titles, like FIFA, Skate, [super secret project], VR research for Star Wars: Squadrons (best VR game of the year!) and many others.

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Before EA, I was working with the Google Daydream research team, helping make great experiences with the Google Daydream VR headset. 

 

I have also worked (and still do from time to time) as a Human Factors expert witness, going to court to help teach judges and juries about visual attention, memory and user error. I am particularly proud of my work as a Human Factors expert because I have literally helped change lives doing that work

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Dan Odell

Principal Human Factors and Ergonomics Specialist, Amazon

Matt worked with me on the Google Daydream View. He did a great job, was fun to work with, and I'd work with him again in a heartbeat.

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John Gaspar

Sr. UX researcher, Google

Matt is one of the most clever and versatile researchers I've ever worked with. From his academic work to his UX roles, I'm repeatedly impressed by his thoughtful insights, his willingness to learn and apply new approaches to his work, and the clarity with which he can explain complex concepts.

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Surabhi Mathur

Sr. UX researcher, Course Hero

Matt is not only an accomplished, creative, and passionate researcher but also a great mentor who fuels innovation. Would highly recommend working with him.

My research style

I am a bit of a nerd when it comes to methods. Many a weekend has been wasted away with me in textbooks, YouTube or R forums learning new methods to use in my research

 

With all of that, I tend to use mixed methods in my day-to-day, combining qualitative methods such as Semi-structured and in-depth interviews, with more quantitative approaches, such as Maxdiff, or cluster analyses. 

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Statistics

Regularly use:

  • R, JASP and SPSS

  • parametric and non-parametric

  • Multinomial regression

  • ANOVA, ANCOVA

  • Tukey-HSD

  • Hierarchical and k-means cluster

  • Maxdiff and Conjoint

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Forensic topics

Since 2013,  I have worked in the world of forensics as a Human Factors consultant in matters concerning

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  • User error

  • Driver hazard avoidance and response

  • Train visibility

  • Night-time pedestrian visibility

  • Driver distraction

  • Perception-response time

  • Trip and falls

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I have provided in-court and deposition testimony in both Canada and in the US

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